Positional Plagiocephaly is considered to be a cosmetic problem but many parents are distressed that the permanent physical appearance might affect their child’s self-esteem and confidence as they grow up. Parents always want their child to grow healthy, both physically and mentally. Serious deformities can later lead to physical and psychological problems, with cases reported of flat head babies going on to develop a skewed ear or have one eye socket appear larger than the other. Some parents fear that this could increase the risk of bullying when their child goes to school. Research is underway to investigate the effects of Plagiocephaly on other aspects of personal health.